Krungsri (Bank of Ayudhya PCL) unveiled its 2019 commercial banking business direction to become a trusted banking partner, shifting from asset-driven strategy to provide advice and total solutions to serve different needs of corporate customers. With a loan growth target of 6% and deposit growth of 10%, Krungsri continues to effectively leverage synergy with Mitsubishi UFJ Financial Group (MUFG) to create customers’ business opportunity and support the continuation of Thailand’s economic growth.
Mr. Pornsanong Tuchinda, Krungsri Head of Commercial Banking, said, “Krungsri’s commercial banking group has continuously expanded in the past year, mainly driven by improved economic conditions and rising private investment. Our loan portfolio, which included large corporate customers and small-to-medium-sized enterprises (SMEs), grew 5.6% in 2018, while deposits increased 2.9%, reflecting our operational strength and positive outcome of synergy with MUFG. The global strength enables Krungsri to have an outstanding position in services and capabilities to create competitive advantage and enhance business opportunity for customers. For 2019, we continue to focus on customer centricity approach, and give priorty to understand the needs of our customers at each stage of growth, as well as deploy digital technologies to provide a variety of products and upgrade service standards to serve different customer needs. This year, we set a loan growth target of about 6% and a deposit growth target of about 10%.”
Dr. Metinee Jongsaliswang, Krungsri Head of Corporate Banking Group, said “Krungsri is moving forward to achieve our goal to be a trusted banking partner for corporate customers. We are committed to being a thought partner and providing financial solutions for large corporations. In addition, the collaboration with MUFG enables Krungsri to leverage with world-class innovations and utilize advanced digital platform to create more business opportunities for our clients. For 2019, we focus on three core areas for corporate customer services. First, we provide credit facility and all types of services to support customers’ growth and their business expansion. Second, we proactively advise total financial solutions that fit corporate clients’ businesses and their growth stage, and build strength through the collaboration with MUFG. Third, we provide efficient service quality to best match the needs of our customers through digital platform, while deploying financial innovations to help manage liquidity and risk for operational efficiency of our corporate customers.”