01Customer Centricity
We put our customers first, understanding and
anticipating their needs and expectations and responding with best solutions.
02 Integrity
We are fair and professional, inspiring trust and work
with transparency, legalism and ethics.
03 Team Spirit
We work together as a team for the benefit of our
customers and Krungsri with open hearts and open minds to reach our goals.
04 Passion for Excellence
We are committed to instill in ourselves the
expectation of excellence in delivering our work and services.
05 Making Innovative
Changes
We start by changing ourselves and intend to improve
every day by creating changes for the better that will positively benefit our customers along with
Krungsri.
06 Global Awareness
We challenge ourselves as a valued member of a global
financial group,supporting the growth of our customers both within and outside of Thailand.