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Sales of ready-to-eat food will increase through 2022-2024. The domestic market, the main source of income for the industry, will be buoyed by sales of instant noodles, as weak spending power encourages consumers to turn to low-cost foods. Sales of chilled and frozen food are also expected to rise with the spread of modern trade outlets, of which are the main distribution channel. In addition, ongoing urbanization is also encouraging consumers to adopt lifestyles that place a greater premium on convenience and speed, which will naturally translate into stronger sales of ready-to-eat meals.
The market for food and beverage business is expected to expand by some 4.0-5.0% annually over 2024-2026 to a total value of THB 275.0-300.0 billion. Demand will benefit from: (i) gradual economic recovery over 2025 and 2026; (ii) the increasing number of international tourists; and (iii) consumer behavior has shifted towards dining out more frequently. On the supply side, growth will come from: (i) a more efficient logistics system; (ii) the increasing use of food delivery apps equipped with new; and (iii) growth in both large and small retail sites in and around Bangkok and in the provinces.
, the market should bounce back to growth over 2024 to 2026 and the forecast is thus for sales to the domestic market to expand by 3.0-4.0% annually on (i) general economic growth and the positive impacts of this on consumer purchasing power; (ii) an expansion in sales made through modern trade outlets; (iii) the development of new product lines, with healthier options likely to be especially important; and (iv) an uptick in economic activity that will boost sales of goods that are easy to consume.
The electrical appliance manufacturing industry in Thailand has been developing for over 50 years, with the government's investment promotion policy
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