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The Thai beverage industry is heavily focused on the domestic market, as 79% of output is consumed within the country. Over 2024 to 2026, however, output should edge up at an average annual rate of 1.5-2.5%, with the domestic market enjoying growth of 3.0-4.0% per year,

Over 2022 to 2024, overall income for the Thai beverage industry will rise in step with the improving outlook for the domestic market since this is the industry’s main source of income. The continuing impact of COVID-19 on domestic consumer spending power meant that the value of goods distributed to the market in 2021 continued the decline that began in 2020, but over the next 3 years, domestic sales will rebound to growth on the back of economic recovery and a revival in the tourism sector

Over 2026–2028, total beverage production volume in Thailand is forecast to grow at an average rate of 1.8–2.8% per year

Output by the beverage industry is forecast to rise at an average rate of 3.5-4.5% annually over 2025-2027. Domestic sales volume will expand at a similar rate, helped by: (i) growth in the economy, especially in the tourism sector, (ii) steadily rising temperatures; (iii) ongoing urbanization, growth in convenience store networks, and expansion in platform delivery services, and (iv) the development of a wide number of new health related products

In the period 2019-2021, the domestic market for beverages is expected to see low levels of growth even as the Thai economy expands

During 2026-2028, total revenue for Thailand’s food and beverage service business is projected to expand by an annual average rate of 2.9-3.9%.

The market for food and beverage business is expected to expand by some 4.0-5.0% annually over 2024-2026 to a total value of THB 275.0-300.0 billion. Demand will benefit from: (i) gradual economic recovery over 2025 and 2026; (ii) the increasing number of international tourists; and (iii) consumer behavior has shifted towards dining out more frequently. On the supply side, growth will come from: (i) a more efficient logistics system; (ii) the increasing use of food delivery apps equipped with new; and (iii) growth in both large and small retail sites in and around Bangkok and in the provinces.

Industry Horizon April 2026

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