Only four of Thailand’s top 10 Thai exports to China - Fresh, frozen and dried fruit, Rubber products, Cars & parts and Computers & parts – registered strong elasticity (>1) to China’s GDP growth. That means if pent-up demand in China returns to normal, exports of these products would gain traction. However, the projected gains in Thai exports will be limited to some sectors only.
Manufacturing production index contracted for the third month in a row, by 8.2% YoY, in line with the slowdown in external demand. Overall capacity utilization rate remained below pre-COVID level though the rate had exceeded pre-COVID level for some industries, including food & beverages and petroleum. In 2023, manufacturing production could face headwinds from a subdued export sector, dragged by slower global trade. However, there are some positives arising from recovering domestic & tourism activity and improvements in global supply chains since China’s reopening.
Recently, private investment remained weak in line with the slowing global economy and trade, but there is improving business sentiment in the manufacturing sector. The improving Manufacturing PMI in January and stronger volume of FDI applications for BOI privileges in 2022, especially from Chinese investors, are expected to bolster private investment in the medium-term.
In 2022, Thailand’s Board of Investment (BOI) reported foreign companies applied for BOI privileges valued at THB434 bn, rising 36% from a year earlier. China was the top investor in terms of investment value. The industries targeted by Chinese investors were electric vehicles (EVs), clean energy, data centers, and electronics.
Foreign Direct Investment (FDI) from China to Thailand will improve, especially in sectors which have been a consistent recipient of Chinese investment, such as Rubber & plastics products, Motor vehicles, trailers & semi-trailers, Financial & insurance, and Wholesale & retail trade.
Since the reopening on January 8, about 110,000 Chinese tourists have traveled to Thailand (from 1 January to 4 February), compared to only 54,146 persons in December. Recently, Tourism Authority of Thailand (TAT) had revised its target for inbound Chinese tourists to 7-8 mn (from 5 mn the month before) or around 80% of pre-COVID level. In 1Q23, TAT expects about 300,000 Chinese tourists to Thailand.
Excluding Hong Kong and Macao, about 11 mn Chinese tourists visited Thailand in 2019 (27% of total tourist arrivals), before the Covid-19 pandemic hit. They generated THB543 bn worth of tourism receipts or 28.1% of total tourism receipts.
In 2019, foreign tourists in Thailand spent an average of 5,712 baht per person per day, led by spending on Accommodation (28.5%). Spending by Chinese tourists averaged 6,118 baht per person per day in Thailand, with the largest share spent on Shopping & Souvenirs (31%), Accommodation (25%), and Food & Beverage (19%).
The positive effects of steadily rising consumer confidence are reflected in stronger domestic spending, which has helped to drive economic growth so far this year. Likewise, the improving outlook for the tourism industry is also supporting stronger employment in tourism and related services sectors, while the looming election will also push more funds into the economy.
Krungsri Research expects private consumption in 1H23 to be driven by (i) recovering economic activity, reflected by the Traffic Congestion Index in Bangkok from early 2023 to 13 February. That is now close to 2019 (pre-pandemic) level; (ii) rising farm income; (iii) government's stimulus measures; and (iv) more spending ahead of the upcoming general election. However, still-high household debt, higher lending rates and high cost of living are all dragging spending by the low-income group, so the recovery in consumption will remain unevenly distributed across the economy.